|
Apple to open cybercafes
|
 |
November 12, 1996: 6:05 p.m. ET
Firm to launch chain of cafes offering Net surfing over coffee
|
NEW YORK (CNNfn) - It's two great tastes that taste great together.
No, Apple Computer isn't putting together peanut butter and chocolate.
Instead, the struggling computer maker confirmed Tuesday that it plans to put PCs in theme restaurants and launch a chain of "cybercafes."
Apple plans to open cybercafes offering customers a combination of Internet surfing, coffee drinking and full restaurant service.
The computer maker envisions cybercafes that seat 250 people, serving foods from around the world while offering videoconferencing at every table.
The cafes will take in extra revenue by renting out "VIP rooms" and selling Macintosh software on site.
Apple -- which once zealously guarded its technology and image -- will license its trademark to Mega Bytes International, owned by London real-estate developers.
Landmark Entertainment, which designed a "Star Trek" attraction at the Las Vegas Hilton Hotel and a "Jurassic Park" attraction at Universal studios, will design the cafes.
No hard investment figures were immediately available.
However, Apple said it plans to donate a percentage of the cafes' proceeds to the Artists Rights Foundation, a nonprofit group dedicated to preserving film and TV artists' works in the material's original form.
|
|
|
|
|
|
Apple Computer Inc.
|
Note: Pages will open in a new browser window
External sites are not endorsed by CNNmoney
|
|
|
|
 |
|
