graphic
News > Technology
Apple to stay in red longer
May 13, 1997: 4:54 p.m. ET

Losses expected to continue into fourth quarter, SEC filing says
graphic
graphic graphic
graphic
NEW YORK (CNNfn) - Troubled computer pioneer Apple Computer Inc. said it will take even longer for the company to return to profitability.
     Apple Computer, struggling in the midst of a turnaround that has cost thousands of lost jobs, has already said it will post a loss for the current fiscal third quarter ending June 30.
     In its latest 10-Q filing with the Securities and Exchange Commission, Apple said it "expects that it will not return to until at least the fourth quarter of 1997, if not later."
     It also expects net sales to fall below year-ago levels "through at least the fourth quarter of 1997, if not longer," the Cupertino, Calif.-based computer maker said in the May 12 filing.
     In the second quarter, Apple lost $708 million, or $5.64 a share. The losses included $179 million in one-time restructuring charges. The restructuring included 3,500 full-time job cuts.
     One analyst said the latest disclosure came as no surprise for investors given the steady decline in the company's revenue. "You're not going to return to profitability if revenues are going down," said computer industry analyst David Wu of Chicago Corp.
     Indeed, Apple said gross margins (or profits as a percentage of revenue) "will remain under significant downward pressure."
     For example, on Tuesday Apple significantly cut prices for its software development tool, Openstep, to $1,500 from $5,000.
     To be sure, the company continues to forge ahead with its strategy of integrating new operating software, acquired from NeXT Software last December.
     At an industry conference Tuesday, Apple also unveiled plans to release a Macintosh-based operating system that will also run on Intel-based personal computers.Back to top
     -- Robert Liu

  RELATED STORIES

Apple's troubles mount - April 16, 1997

Apple ponders Newton sale - April 10, 1997

  RELATED SITES

Apple Computer

U.S. Securities and Exchange Commission


Note: Pages will open in a new browser window
External sites are not endorsed by CNNmoney




graphic

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.