|
Mickey D's shakeup seen
|
 |
May 19, 1997: 8:44 a.m. ET
Fast food chain said to reorganize, replacing its top zone managers
|
NEW YORK (CNNfn) - McDonald's plans to replace its eight zone managers who serve as the company's top U.S. administrators, the New York Times reported Monday.
Instead of the current zones, the fast food company will create a smaller number of national divisions, each operating more autonomously under the direction of division presidents.
This shakeup is in attempt to jump-start McDonalds' market share and profitability, the Times said. The company has come under fire recently as franchisees have questioned the value of Campaign 55, McDonald's new $200 million national promotion, which offers a 55-cent Big Mac to customers who buy a drink and fries.
Local operators also say that McDonald's headquarters in Oak Brook, Ill. manages the 12,094 U.S. restaurants with a heavy hand, limiting local innovation.
A memo to McDonald's employees by company vice chairman Jack M. Greenberg said the U.S. business "needs to operate with more speed, agility and decisiveness," the Times said.
Greenberg assured workers that no dismissals, layoffs or wholesale relocations are contemplated, and that McDonald's system of 41 regional directors, who oversee operations in the field, would be left intact.
|
|
|
|
|
|
McDonald's
|
Note: Pages will open in a new browser window
External sites are not endorsed by CNNmoney
|
|
|
|
 |
|
