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News > Technology
URL sold for $150,000
June 5, 1997: 10:38 a.m. ET

Texas company pays premium for Internet domain name "business.com"
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NEW YORK (CNNfn) - How much is the domain name "business.com" worth? A Texas company apparently thinks $150,000.
     Idnames.com, a business which specializes in Internet property intellectual rights, negotiated the deal and said the price is the highest ever paid for an address, the New York Times reported Thursday.
     Business Systems International of London, a banking software company, sold the business.com domain name after paying nothing for it four years ago.
     The buyer will not use the address until its site is put up on the Web in about four months.
     Domain names have begun to be highly coveted by companies because the ones most easy to remember can help bring potential customers to a site.Back to top

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2013 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2013 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2013. All rights reserved. Most stock quote data provided by BATS.
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