|
Intel to push Pentium II
|
 |
September 15, 1997: 7:56 p.m. ET
Company plans to spend $100 million on fall advertising campaign
|
NEW YORK (CNNfn) - Intel Corp. plans to dedicate $100 million -- the most ever spent on a fall advertising campaign -- in a pitch for its new Pentium II microprocessor.
The Santa Clara, Calif.-based chip behemoth said the campaign's ads will air on network and cable television as well as in print publications and on the Web.
The ads, starting Sept. 15, feature the disco-dancing technicians clad in protective garb that were made famous in its ads for MMX-enabled Pentium processors.
Spots will be seen on such shows as "Seinfeld" and "ER" and in print publications Martha Stewart Living, Self, Vanity Fair and Gourmet.
"We have found that people do indeed care about what's inside the PC," Ann Lewnes, Intel's director of worldwide advertising, told Reuters new service. "We think we're largely responsible for that."
In the latest campaign, the characters will travel the world demonstrating what the Pentium II processor can do for consumers, including better 3-D graphics and enhanced multimedia capabilities.
To promote the chip's multimedia capabilities, Intel will give incentives to advertisers to create ads for the Web loaded with graphics and sound.
The campaign was designed by EuroRSCG Dalin Smith White.
--Cyrus Afzali
|
|
|
|
|
|
Intel
|
Note: Pages will open in a new browser window
External sites are not endorsed by CNNmoney
|
|
|
|
 |
|
