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News > Technology
AT&T mulls franchising
September 18, 1997: 12:50 p.m. ET

Telecom giant to consider marketing strategy designed to hold down costs
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NEW YORK (CNNfn) - AT&T Corp. is considering a new marketing strategy including franchising of its name for the first time, people familiar with the plans said.
     The move is designed to hold down the long distance giant's capital spending, which is estimated as high as $9 billion to $10 billion, in order to expand into other markets such as local phone loops.
     One potential franchisee is Telecorp, an Arlington, Va.-based company that plans to build systems in Arkansas, Louisiana, Missouri and New England.
     AT&T's directors are scheduled to consider the new plan Friday at a meeting in West Virginia.
     However, the board isn't expected to consider a successor to replace Robert Allen as chief executive, the company confirmed Wednesday.
     AT&T has been searching for a successor since the abrupt departure of president John R. Walter in July over irreconcilable differences with the board.Back to top

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