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News
Planet hits the Big Board
September 22, 1997: 10:49 a.m. ET

New York Stock Exchange gets a little glamour with Planet Hollywood listing
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NEW YORK (CNNfn) - The New York Stock Exchange got a little Tinseltown glamour Monday as celebrities rang the opening bell to usher in Planet Hollywood's arrival.
     Planet Hollywood's stock (PHL) began trading at the NYSE Monday after moving over from the Nasdaq. However, star power didn't translate into investor enthusiasm as the stock fell 1/4 to 19 in early trading.
     Bruce Willis, Demi Moore and Whoopi Goldberg, some of the celebrity owners of Planet Hollywood, did the honors of opening the exchange for trading.
    
celebrities
(1.3M QuickTime movie)

     The theme restaurant launched an initial public offering on April 19, 1996. It has 53 locations worldwide and also operates 5 All-Star Cafes, centered around sports themes.Back to top

  RELATED STORIES

Welcome to the jungle - Feb. 5, 1997
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Planet Hollywood - New York

Planet Hollywood - Barcelona

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