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Apple expands distribution
November 3, 1997: 11:32 a.m. ET

Company partners with resellers in effort to move more products
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NEW YORK (CNNfn) - Apple Computer Corp., which has been struggling to increase sales of late, Monday announced a new strategy that will increase the number of computers shipped through a variety resellers.
     The Cupertino, Calif.-based company said it would ship more products through Ingram Micro and MicroAge as part of its efforts to improve sales by getting products to consumers faster.
     "We're working with distributors who have made a sizable investment and commitment to Apple and are focused on helping us get our products into the channel faster. Ingram Micro and MicroAge are both increasing the resources they dedicate to Apple and improving their advocacy of our products," said Mitch Mandich, Apple's senior vice president of the Americas.
     "Ingram Micro and MicroAge both offer the perfect balance of volume distribution and customization that is required to most effectively bring our products to our key customers," he said.
     No specifics on the number of computers that would be shipped through either company were available.
     Jeff Rodek, president and chief operating officer of Ingram Micro, called the move "good news" and pledged the company would continue to support Apple's hardware and software.
     "As Apple's largest distributor in the world and longtime authorized distributor, we have always supported Apple and their customers and will continue to do so. We fully support their effort to streamline distribution and better manage channel inventory," he said.
     Ingram Micro is the world's largest wholesale distributor of computer hardware and software.Back to top


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