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Seven Up cuts down
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November 4, 1997: 10:52 a.m. ET
Dr Pepper/Seven Up says it will eliminate 10 percent of its work force
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NEW YORK (CNNfn) - Dr Pepper/Seven Up Inc. on Tuesday introduced a corporate restructuring plan that will cut about 10 percent of its U.S. work force.
Dr Pepper/Seven Up, the beverage unit of Britain's Cadbury Schweppes Plc, said about 110 jobs will be eliminated, mostly at the Dr Pepper's Dallas headquarters.
The company said the cuts, which will not affect sales and marketing positions, will begin immediately and be ongoing throughout next year. Also unaffected will be activities in production and distribution, which are franchised to local firms.
Dr Pepper/Seven Up stated that improvements in technology and information systems were the reason for the elimination of the positions.
"As painful as these changes may be, Dr Pepper/Seven Up cannot afford a 'business as usual' attitude given our mission to manage for value," said CEO Todd Stitzer.
Increased competition may have been a further reason for the company's plans. Dr Pepper/Seven Up has been facing increasing pressure from Pepsi and Coca-Cola. (578K QuickTime movie)
All the affected employees will receive a severance package based on seniority and position.
Dr Pepper/Seven Up is the largest non-cola soft drink company in North America and Cadbury Schweppes' largest division.
The company's products hold about 15 percent of the soft drink market in the United States. Its soda brands include Canada Dry, A&W Root Beer, Sunkist, Squirt, Crush and Welch's. 
-- by staff writer Randy Schultz
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