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CompUSA, Apple team up
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November 4, 1997: 1:41 p.m. ET
Superstores to prominently feature company's products, technology
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NEW YORK (CNNfn) - For the second time in as many days, Apple Computer Corp. announced a distribution deal that it hopes will put more of its flagship Macintosh computers into homes this holiday season.
CompUSA Tuesday said it would be dedicating "significant" retail space in its stores around the nation to Apple products and would staff the areas with employees specially trained on Apple hardware and software.
More than 40 locations in key markets will be outfitted with the new departments before the Christmas shopping season. Stores nationwide will get the new departments over the next three to five months.
"We believe in the future of Apple and we are making a large investment to show our recommitment to Apple. These specialized departments within our superstores will offer a superior buying experience for the Apple customer," said CompUSA President and Chief Executive Officer Jim Halpin.
Steve Jobs, Apple's interim chief executive, said the cooperation was a "terrific" opportunity.
"The Apple stores within the CompUSA superstores will offer our customers one of the best and most informed buying experiences available," he said.
The new Apple departments will feature merchandise and displays that tie in with Apple's "think different" national advertising campaign.
On Monday, Apple said it was increasing the number of computers it shipped to resellers Ingram Micro and MicroAge.
--From staff writer Cyrus Afzali
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