graphic
News
Caldor apologizes for rape ad
November 5, 1998: 12:38 p.m. ET

Scrabble board in circular advertisement shows smiling boys and the word 'rape'
graphic
graphic graphic
graphic
NEW YORK (CNNfn) - Caldor Corp. has issued an apology for an advertisement displaying two young boys and a Scrabble board that spelled out the word "rape."
     Some 11 million copies of the ad appeared in a special 44-page toy circular distributed to 85 newspapers in the Northeast last weekend.
     The Norwalk, Conn.-based discount chain discovered the problem late Friday after a customer called to complain.
    
Graphic

     Caldor said the Scrabble board shown in the ad was originally set up by a creative agency hired to design the advertising circular.
     The company said it did not know how 11 million copies of the ad got past proofreaders, but acknowledged that both Caldor and the design agency, which the company refused to name, are responsible for proofreading the circular. Back to top

  RELATED STORIES

Caldor to shut 12 stores - Feb. 24, 1998
  RELATED SITES

Caldor Corp.

Note: Pages will open in a new browser window
External sites are not endorsed by CNNmoney




graphic

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Advertising Practices.
Live Quotes automatically refresh, but individual equities are delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET.
* : Time reflects local markets trading time. † - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Disclaimer
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.
Home | Contact Us | Advertise with Us | Corrections | Career Opportunities | Site Map
RSS | Email Delivery | Portfolio | Podcasts | Mobile | Widgets | User Preferences | Special Sections
| Magazine Customer Service | Download Fortune Lists | Reprints | Conferences | Business Leader Council