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dELiA*s shares surge
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January 4, 1999: 10:53 a.m. ET
Stock climbs 35% after teen clothing retailer sets Internet IPO in motion
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NEW YORK (CNNfn) - Shares of dELiA*s Inc. rocketed 35 percent early Monday after the teen-clothing retailer said it plans to take its Internet subsidiary public.
dELiA*s Inc. (DLIA) stock was up 4-3/8 at 16-7/8 on the Nasdaq following the announcement, in which the company confirmed it is in the process of filing a registration statement with the Securities and Exchange Commission.
dELiA*s online presence has traditionally targeted teen-age girls. Its web sites correspond to the company's line of direct-mail catalogs.
In recent months, however, the company has launched two new marketing Web sites selling home furnishings and clothing for teen-age boys.
The company also has expanded its site, unveiling a new music news site and content-sharing agreement with Tele-Communications (TCOMA) unit SonicNet.
dELiA*s existing Internet sites consist of www.gURL.com community websites, and the e-tailing sites www.dElias.com, www.discountdomain.com, www.TSIsoccer.com, www.Droog.com, and www.ContentsOnline.com. 
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dELiA's.com
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