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DoubleClick tops 5 billion ads
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January 11, 1999: 2:05 p.m. ET
Online ad firm's Dart technology served more than 5 billion ads in December
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NEW YORK (CNNfn) - The Web-based advertiser DoubleClick Inc. said Monday its Dart technology served more than 5 billion ads on 6,400 Internet sites last month.
The technology offers customers, such as search engines and other content providers, the ability to closely and immediately monitor who clicks through ads to shape campaigns.
Dart surged in use late last year, after delivering over 3 billion ads last September and 4 billion last November, DoubleClick said.
DoubleClick collects revenue either by licensing its technology to customers, or by providing buying and selling ads for customers through its network of hundreds of sites.
"Dart's success is reflected in the overall success of the sites we work with,'' said Kevin O'Connor, chief executive and co-founder of DoubleClick, in a statement.
With many other Internet-related issues soaring Monday, shares of New York-based DoubleClick (DCLK) shot up 14-3/8 to 72-1/4, or 25 percent, after the announcement.
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DoubleClick
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