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Broadcast.com, PBS link
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January 19, 1999: 2:36 p.m. ET
Two companies join to provide business training courses over the Internet
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NEW YORK (CNNfn) - Forget about Wharton. Professional business training is now available online.
Business Channel, a subsidiary of the Public Broadcasting Service, announced Tuesday that it plans to join forces with Broadcast.com Inc. to provide business training courses over the Internet.
Broadcast.com will use its "streaming" technology to deliver more than 100 hours of courses over the Internet in conjunction with The Business Channel's current distribution system, DBS satellite. In addition to regularly scheduled courses, certain programs will also be available on demand.
The courses range from management and performance improvement to maximizing bottom lines and executive education, some of which will be supplemented by material from the Massachusetts Institute of Technology. MIT-sponsored courses will include Internet Commerce and Use of Information Technology.
Another course, James Champy's Learning to Lead, will feature roundtable discussions with top CEOs and will focus on leadership issues facing the business community.
Courses will range in price from $95 for the shorter programs to roughly $500 and up for intensive, eight-week courses with content provided by MIT.
"This extends MIT's initiative in distance learning, and allows us to reach far beyond the brick and mortar of our Cambridge campus," said Professor Richard Larson, Director of MIT's Center for Advanced Educational Services.
Although degrees are not yet available from the online program, certificates and continuing education credits, or CE units, will be awarded to participants who successfully complete the courses.
According to PBS spokesman Jay Kelly, the majority of the program's students will be from large organizations, such as corporations and government agencies, looking to improve their companies' cost-effectiveness and overall efficiency. "The U.S. Postal Service is one of our biggest clients right now," Kelly said.
Financial terms of the deals were not disclosed.
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