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Web lingerie show sets mark
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February 4, 1999: 12:23 p.m. ET
Victoria's Secret show draws 1.5 million visitors; video problems said to be local
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NEW YORK (CNNfn) - An Internet record 1.5 million visitors watched what they could of the Victoria's Secret Spring Fashion Show, according to statistics released Thursday by broadcast.com, the Internet audio and video provider.
The figure is a record for an event broadcast exclusively online, the company says.
The Dallas-based service says there were no problems with access to its server for Wednesday evening's show, despite reports that people who tried to view the supermodel display of lingerie received broken-up video and audio on their browsers.
A spokeswoman for Victoria's Secret says any problems may have been caused by demand on access providers - and not with demand on its site.
"We have not heard about any problem at our end," says Anne Marie Blaine, a senior manager for Internet brand development. "We have heard of problems with the localized feed from individual access providers or from people getting it on America Online."
Overall, broadcast.com, which provides an array of programming ranging from music to live sports to financial services, says the fashion show contributed to a record single-day visitor count of more than 2 million.
"Broadcast.com continues to prove that Internet broadcasting is the new medium for companies to interact with consumers, collect valuable customer data, and ultimately drive sales to their products," says company president Mark Cuban.
The fashion show was heavily advertised in newspapers across the country and most notably on Sunday's telecast of Super Bowl XXXIII. The retailer says the 30-second ad resulted in more than a million hits to its Web site in the first hour after it aired, and a doubling of daily sales on the site.
"We are absolutely thrilled by the response to the fashion show and by the record number of people who logged onto our Web site to watch it live," says Ed Razek, who heads brand and creative services for Victoria's Secret parent company Intimate Brands (IBI). "The success of our marketing campaign and broadcast.com's Webcast services have exceeded our wildest dreams."
Those who were unable to watch the fashion show when it was aired can see it at their leisure - the 21-minute recording is accessible on the retailer's Web site for play on demand.
Broadcast.com shares were down 4 to 140 in midday trading Thursday. Intimate Brands was down 1-3/16 at 43 after closing up 4-1/4 on Wednesday. 
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