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Coke taps into water market
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February 19, 1999: 10:45 a.m. ET
Soft drink maker adds Dasani non-carbonated line in North America
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NEW YORK (CNNfn) - Coca-Cola Co. plans to dip its toes in non-carbonated bottled water with the North American launch of the Dasani line in the first half of the year, the company said Friday.
The Atlanta-based company said the mineral-enhanced water will come in 20-ounce, 1-liter and 1.5-liter sizes, with the 20-ounce available as both single bottles and six-packs.
"Dasani provides us with an excellent water brand to complement our strong portfolio of carbonated soft drinks and non-carbonated beverages," said Frank Bifulco, the company's vice president of marketing for bottle/can operations in the U.S. and Canada.
The entry into the North American bottled water market, which has generally been dominated by regional companies, was anticipated. The company's BonAqua brand of bottled water currently is available in 35 countries.
A Coca-Cola spokesman said the name Dasani didn't have any spceific meaning, but the combination of sounds in the words "connotes a sense of flow" and brings to mind such concepts as "pure, clean, fresh and cold".
Coke says Dasani is the seventh new brand added to its portfolio since 1993. The brands include Surge carbonated citrus drink, Fruitopia fruit drinks and POWERaDE sports drinks.
Coca-Cola stock was down 3/16 to 64-7/16 in Friday morning trading. 
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Coca-Cola
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