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Eskimo Pie rejects Yogen
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April 12, 1999: 11:07 a.m. ET
Companies still will explore strategic opportunities after buyout spurned
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NEW YORK (CNNfn) - Yogen Fruz Worldwide Inc. said Monday that rival ice cream novelty maker Eskimo Pie Corp. has rejected its takeover offer, but that the companies are in talks with respect to "potential joint strategic opportunities."
Toronto-based Yogen Fruz said it is "exploring courses of conduct available to it," but didn't elaborate. The company in December offered $10.25 a share for Eskimo Pie
Eskimo Pie said April 9 that it would restructure, including job cuts and increased advertising and promotion for its Eskimo Pie brand.
Yogen Fruz packages ice cream treats for home freezers with such popular brand names as Trix, Yoplait, Tropicana and Yoo-Hoo. The company also sells ice cream and frozen yogurt in stores such as I Can't Believe It's Yogurt, Bresler's and Swensen's.
Besides the chocolate-covered Eskimo Pie bar, Eskimo Pie (EPIE) also produces novelties under the Oreo brand name.
Eskimo Pie shares were up 5/8 to 7-11/16 in Monday morning trading. 
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Yogen Fruz
Eskimo Pie
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