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News > Technology
New Power Mac faster yet
August 31, 1999: 2:41 p.m. ET

Company seeks to solidify position in serving professional publishing market
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NEW YORK (CNNfn) - Apple Computer Inc. unveiled its newest Power Macintosh computer and PowerPC chip Tuesday, which the company hopes will solidify its position in the publishing market as it faces a new competitive landscape.
     Apple 's (AAPL) Power Mac G4 is designed to provide faster processing of multimedia and graphics applications.
     The company's latest Power Mac is powered by a 400-MHz PowerPC G4 chip. The company claims a 500-MHz model, which is scheduled for release in the fall, allows graphics software to run twice as fast as on a 600-MHz Pentium-based PC.
     The company also introduced a 22-inch flat panel LCD monitor, called Apple Cinema Display, priced at $3,999. Customers can bundle the Apple Cinema Display with a 450-MHz Power Mac G4 for $6,498.

    
Power Mac G4

    
Apple's new Power Mac G4

     Apple's computers have long dominated the publishing market, but now it faces stiff competition from Intel Corp. (INTC) as it targets its chips for graphics applications on Windows-based PCs.
     Apple said it will ship 450-MHz PowerPC chips in two weeks, while a 500-MHz model will be available in October.
     Separately, Apple said it has received 140,000 advance orders for its iBook line of portable computers, which the company introduced in July. The iBook is scheduled to ship to stores in mid-September.
     Apple made its announcements at a publishing technology conference in San Francisco.
     Apple shares rose 1-5/8 to 63-11/16 in midday trade.Back to top

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.