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Microsoft Web initiative
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September 13, 1999: 8:45 a.m. ET
Report: software publisher to offer development components via Net site
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NEW YORK (CNNfn) - Microsoft Corp. is set to offer Web developers the ability to pull technology components from its Internet site, according to a report published Monday.
The Wall Street Journal said the plan is scheduled to be outlined in San Francisco, and is seen as Microsoft's most decisive shift away from the company's PC-based approach that has directed software developers to create programs that work mainly with Microsoft's operating systems.
The Journal said the Redmond, Wash.-based software publisher is reorienting all its products around the concept and has dubbed the program Windows DNA 2000.
The components will be called "megaservices" and will include an Internet identification and payment technology, the LinkExchange system for exchanging banner ads, Hotmail and instant messaging technologies, and Windows Update, a way to send software grades and patches electronically.
Microsoft is joining a trend already supported by its biggest rivals, including IBM (IBM), Oracle (ORCL) and the alliance between America Online (AOL) and Sun Microsystems (SUNW). The newspaper said the software publisher hopes to make it easier for Web sites to develop more sophisticated programs - currently most sites need to craft their own e-commerce software and link it to transaction and inventory systems.
Shares of Microsoft (MSFT) closed up 15/16 to 95 on Friday. 
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