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AOL: $2.5B in holiday sales
January 3, 2000: 8:55 a.m. ET

Spending doubles from year earlier; two-thirds of members shop online
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NEW YORK (CNNfn) - America Online reported Monday that holiday season sales totaled $2.5 billion, more than twice the online service’s figure of a year earlier.
    AOL’s commissioned Internet sales report by Internet Research Group of Wayne, Pa., indicated that two-thirds of AOL 20 million members shopped online, with 2.5 million users making purchases via the Internet for the first time.
    AOL (AOL) said the average shopper using its service between Thanksgiving and Christmas spent $300 for online goods and services over the holiday season, a 50 percent jump over 1998 spending. Ninety-five percent of polled members indicated that they will likely shop online again during the next six months.
    The top shopping categories were lingerie and kids’ wear in the apparel group, toys in the kids’ group, mobile electronics in the consumer electronics group, music and videos in the entertainment group, and athletic shoes and apparel in the sports and outdoors group.
    "With the number of new buyers entering the category this holiday season, the strong economy that we are experiencing, and consumer interest and satisfaction in online shopping hitting new highs, indications are that the e-commerce growth trend will continue throughout 2000,” said Bob Pittman, AOL president and COO.  
    On Friday, AOL closed down 2-1/8 at 75-7/8. Back to top


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