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e-tailers have ‘banner year’
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January 3, 2000: 9:26 a.m. ET
Report finds Amazon.com was top holiday site; toys, bricks & mortar rule
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NEW YORK (CNNfn) - Toy and bricks-and-mortar Web sites were the big winners in the holiday online retailing game, according to a report released Monday.
"All in all, 1999 was a banner year for holiday-related e-commerce,” Doug McFarland, senior vice president and general manager of New York-based Media Metrix, said. "We consistently found major gains overall since last year on a week-to-week comparison.”
McFarland said toy and bricks-and-mortar sites appear to be the biggest success stories, reporting major gains since last year and significant week-to-week increases this holiday season.
Media Metrix (MMXI), which measures Internet site usage, said online retailer Amazon.com was the most popular shopping site for the five-week holiday period from Nov. 22 to Dec. 26, with 5.69 million unique visitors.
"All in all, 1999 was a banner year for holiday-related e-commerce.”
--Doug McFarland, Media Metrix
Online auction site eBay Inc. (EBAY) was next, with 4.07 million visitors, followed by online toy seller, eToys Inc. (ETYS) at 1.66 million, barnesandnoble.com (BNBN) at 1.52 million and the Toys R Us (TOY) Web site, toysrus.com, which saw 1.48 million unique visitors.
Unique visitors are the actual number of total visitors who visited a site or online property at least once in a given month.
The study also found the number of visitors to e-commerce sites was highest during the second week of December, ended Dec. 12.
Also, greeting card and gaming sites reported increased visitor growth during Christmas week.
The site 123greetings.com reported a 126 percent increase in the week ended Dec. 26 from the average for the previous three weeks, Media Metrix said.
Nielsen/NetRatings said Internet traffic on the day after Christmas was up 21.8 percent from Christmas Day, with Hallmark and 1-800-Flowers traffic spiking in the week ended Dec. 26.
Hallmark posted a weekly high of 496,00 visitors while 1-800-Flowers had about 252,000 visitors, suggesting procrastinators sought electronic greeting cards and floral arrangements as last-minute gifts. 
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