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Vignette touts B2B approach
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March 23, 2000: 7:26 p.m. ET
CEO says company's key strength is its unique Web relationship software
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NEW YORK (CNNfn) - Vignette is riding a tidal wave brought on by the explosive growth of the B2B marketplace, which will only further increase the demand for Vignette's prize-winning Internet relationship and content management software, Gregory Peters, chairman and CEO of Vignette, told CNNfn's Before Hours on Thursday. (440K WAV or 440K AIFF)
"We're solving a major need for customers today as they try to rethink their business in this new economy in this online world. The first initiative for most companies is to get online and interact directly with their own customers," said Peters. "And they want to leverage the Vignette technology, in this B2B world, so they can interact with their business partners as well, and their supplier and resellers, and target them in a really unique way."
The company is a leading provider of e-business applications, including Web publishing software and customer service applications, that enable mid-to-large-sized businesses to develop and manage online customer alliances.
 The stock for the Austin, Texas-based company took off on the Nasdaq yesterday, closing up $32, after Vignette (VIGN: Research, Estimates) announced an alliance with Boston, MA-based Breakaway Solutions Inc. (BWAY: Research, Estimates), a leading full service provider (FSP) of information technology consulting services to businesses.
Vignette was down 3-27/32 to 226-3/8, and Breakaway slipped 2 to 118 at the close of Thursday's trading on the Nasdaq.
Peters said the deal was part of Vignettes strategy to create a "Vignette economy", by building up the success of third-party companies that were expanding their businesses around its technology.
"Whether it's Breakaway Solutions, who's providing end-to-end solutions, or other system integrators like Anderson Consulting, or PricewaterhouseCoopers, who are building applications on top of our platform, by building the success of these companies around us we become more successful because they drag our solutions through to the customer," said Peters.
Going into 2000, Peters said Vignette's goal would be to use this strategy to drive $1.5 billion through the economy. 
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Vignette
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