graphic
Small Business
Can you spare a five?
March 27, 2000: 12:32 p.m. ET

Group aims to raise $25 million to make micro loans to female entrepreneurs
By Staff Writer Hope Hamashige
graphic
graphic graphic
graphic
NEW YORK (CNNfn) - Ask Nell Merlino what $5 will buy you these days and she will tell you that your $5 bill can help start a revolution by creating more jobs and greater business opportunities for women.
         Borrowing a loan model designed to help women in Third World countries lift themselves out of poverty, coupled with a little help of modern technology, graphicMerlino is launching Count-Me-In For Women's Economic Independence Tuesday. The goal of Count-Me-In is to raise $25 million, by asking women across American to donate $5 through Count-Me-In's Web site, which will be used to make micro loans to women business owners.
         "My attitude is this: We are responsible for our own equality," said Merlino. "Women have never had their own source of funding and it's time we had one."
    
Some progress, but women still lag behind

    For all the progress women have made in the business world, they still trail their male counterparts. graphicWomen still earn less than men, Merlino noted, with 80 percent of all women in the workforce pulling in less than $25,000 a year. Female-run companies, though they are growing in number, still lag behind male-run enterprises when it comes to securing financing.
         By granting loans of $500 to $10,000, Merlino hopes to help budding female entrepreneurs typically denied funding for their ventures. The concept of micro lending was born in Bangladesh about 15 years ago and has spread to many underdeveloped countries to help women start small ventures. (Click on the icon to view a video report on micro loans in Bangladesh.)

video  Real 28K 80K
   Windows Media 28K 80K


         Merlino and Count-Me-In partner Iris Burnett came up with the idea to use the Internet to start a micro-lending institution two years ago after attending a White House women's economic summit.
         Women are starting businesses in the Untied States at a faster rate than they ever have. And although they are an economic force, women and minorities still have difficulty securing funds for their companies.
         "Anyone who says it is just as easy for women, doesn't know what is really going on," Merlino said. "I can give you a list as long as both your arms and legs of women and minorities who are not getting money."
    

A grassroots effort

    Merlino said the non-profit hopes to reach its $25 million goal largely by word of mouth. The idea is to reach 1 million of the 136 million women in the United States, convince them to talk to four friends and get all five to donate $5 to Count-Me-In.
         Seem farfetched? Merlino doesn't think so. She is getting the word graphicout about Count-Me-In by making appearances across the country and, so far, her appeals seem to be resonating with her audience. At a recent gathering in Los Angeles, one woman was so enthused about Count-Me-In, she wrote a check for $100,000 on the spot.
        Although the site is just launching this week, letters and checks from all over America are already pouring into Count-Me-In's New York offices from women who have heard Merlino speak or read news stories about the site. Merlino said the reach of the Internet makes it possible for them to tap an unprecedented number of women.
         They are encouraging women who visit the site to start e-mail lists encouraging other women to visit the Web site and make a contribution.
         "When you are organizing on a large scale you are always looking for ways to reach more people and we couldn't do this on this kind of scale without the Internet," said Merlino.
    
Funding women will inspire change

    Merlino said the lending part of the site will be up in May and they hope to start giving out some of the loans shortly thereafter. The organization is graphic making a special effort to reach minority women and is working with several minority organizations to spread the word.
         Merlino said they expect to fund women in a variety of businesses - - anything from catering to e-commerce. It is her hope, she said, to "inspire women not only to succeed in fields traditionally dominated by women, but to go into new businesses." Back to top

  RELATED STORIES

Women pitch for venture capital - Feb. 2, 2000

Microloans to rescue for low-income entrepreneurs - Nov. 10, 1999

  RELATED SITES

Count-Me-In for Women's Economic Independence

VentureOne


Note: Pages will open in a new browser window
External sites are not endorsed by CNNmoney




graphic

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.