At first glance, the Nasdaq's April plunge looks worse than the
1987 stock market crash. Back then, the Dow nosedived 23% in a
single day. This time, the Nasdaq index fell 25% in a week.
But what we have here is a case of same headline, different
story. Unlike the 1987 collapse, which affected almost all stock
groups, the Nasdaq's recent tumble was only a virtual crash.
Most of the damage was concentrated in a small group of
stocks--dotcoms and other pricey tech issues. The rest of the
market was largely unaffected, and some groups actually went up.
And unlike the 1987 crash, which turned out to be a short-lived
interruption in the market's long climb, the Nasdaq's virtual
crash signals fundamental shifts in market dynamics,
particularly for tech stocks.
Investors who focus only on the indexes may be expecting a replay
of the simple rebound that followed the '87 crash. They may be
tempted to buy on dips, assuming that the same big-cap tech
stocks that were top performers going into the Nasdaq crash will
bounce back the fastest coming out of it. But the more you
examine the differences between this crash and the one in 1987,
the more it looks as though a new stock market strategy is called for.
Boom and bust. The key difference is that the '87 crash was
mostly a response to the overall economy, while the recent Nasdaq
crash is about changes in technology. The broad stock boom that
developed in 1986 and '87 because investors were enthusiastic
about the robust economy was squashed when strong growth and
inflation fears prompted the Federal Reserve to jack up interest
rates. Most stocks participated in the October crash, but after
the economy cooled down, stocks again climbed to all-time highs
(until the 1990 recession began).
The boom--and crash--of the past six months has been fundamentally
different. The central issue is technological
change--specifically, what happens to an elite group of companies
once their grip on powerful new technologies begins to loosen. As
a result, stocks have not all moved together. In fact, different
sectors have often gone in opposite directions.
SURGICAL STRIKE
The Nasdaq crash didn't lead to a wider collapse.
The charts show P/E ratios for stocks in three sectors at the
start of the year, at the Nasdaq peak and after the April crash.
Growth rates are in parentheses.
Notes: Data as of April 24. P/Es are based on estimated 2000
earnings. Growth rates are projected for five years. Source:
Baseline.
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For much of this year, the Nasdaq soared as investors infatuated
with the promise of endless growth bid dotcoms and the hottest
tech stocks up to unprecedented levels. Meanwhile, Old Economy
stocks stagnated or fell, undercut by worries about creeping
inflation and the possibility that higher interest rates would
slow the economy in the second half. By mid-March, the
divergence between Old Economy and New Economy stocks reached a
level more extreme than the two-tier market of the early 1970s.
Then, when shareholders started to worry that first-quarter
earnings would be disappointing, they started dumping the high
fliers, which then came back closer into line with the rest of
the market.
So it would be easy to dismiss the tech wreck as a case of what
goes up must come down. That interpretation would lead you to
believe that the market was simply restoring balance; now that it
has worked off its excesses, it's ready for another two or three
years of big gains. In this scenario, tech stocks would again
lead the charge, with the most popular big-cap tech names
reclaiming their positions at the forefront.
In my view, though, what's going on is a little more complicated.
The evidence is in the chart on page 71, which shows changes in
the price/earnings ratios of assorted stocks in three major
market sectors. Almost all of the recent damage was done to
Internet stocks and the fastest-growing tech stocks (there was
also some spillover into telecommunications and health care).
Yahoo!, for instance, fell 43% from its high, and some of the
flimsiest dotcoms collapsed by more than 80%. Among big techs,
Intel is down 16% from its recent high and Cisco and Oracle are
both down 18%. Microsoft is down 40%, but that reflects legal
problems as well as slower revenue growth in the first quarter.
Safe havens. Other groups, such as consumer growth and
industrial stocks, not only suffered less--they often moved in
the opposite direction from tech stocks. The biggest winners
during the Nasdaq crash tended to be conservative consumer
stocks that offer safe havens for investors fleeing chaos in the
tech sector. Gillette and McDonald's, for instance, both enjoyed
substantial P/E increases in April. One of the biggest winners
was Berkshire Hathaway, the holding company of superstar
investor Warren Buffett that I profiled in this column last
month. Buffett is a confirmed believer in buying nontech growth
stocks when their prices are reasonable and then holding these
shares for years. Berkshire was selling at $42,000 a share on
March 10,
when I first wrote about it. Since then the stock has risen more than
40% to top $60,000.
In short, what we're seeing isn't a simple boom-and-bust like
the one back in 1987 but intense shifts among major market
sectors. And there's no reason to believe that these swings are
over. Despite the recent drop in their share prices, many tech
stocks are still overvalued by at least 30%.
When a new technology takes off, a relatively small group of
stocks may develop a near-monopoly position. And that's exactly
what's happened over the past five years. America Online, Yahoo!
and a few other Net stocks now greatly overshadow the rest. The
same goes for Cisco, Lucent and Nortel in hardware, Oracle and
Microsoft in software, and Intel in microprocessors. And a few
e-tailers like Amazon have captured much of the shopping traffic.
But that type of dominance rarely lasts. Established tech stocks
end up being attacked from two directions. On one side,
traditional businesses find ways to profit from the new
technology. Once stellar retailing chains such as Home Depot and
Wal-Mart get up to speed on the Net, it's hard to believe that
any e-tailer will beat them. Eventually the Old Economy becomes
the New New Economy.
On the other side, continuing technological change undermines the
position of the elite. Microsoft and Intel, for instance, can no
longer be sure that their Wintel standard will endure as personal
computers become more integrated with the Net. Similarly, premier
Internet-hardware makers such as Cisco are facing smaller,
nimbler rivals (for more, see the story on page 58).
If you believe, as I do, that such fundamental changes are
occurring among tech stocks, then several investing themes
emerge. Old Economy stocks may perform better over the next few
years than they have since 1998, particularly if they are able
to use the Internet to enhance their existing businesses.
There's no reason to believe that many of the dotcoms that have
been spectacular performers over the past couple of years will
ever fully recover. There's also no guarantee that the most
popular big tech stocks will be able to sustain their recent
growth rates or their extremely high P/Es. The Nasdaq crash marks
the end of a period in which you could make easy money buying the
market's favorite stocks at any price and watching them get even
more overvalued.
From here on out, stock pickers should make very conservative
estimates of companies' core growth rates and then invest in
those that carry the cheapest P/Es relative to those rates. In
some cases, that may mean favoring less flashy tech stocks
rather than the dozen top stars. And though tech should make up
30% to 40% of your portfolio, it's important to be well
diversified with consumer stocks like Heinz or Hershey and
inflation hedges like Exxon Mobil. The tech stars may still lead
the market the next time there's a short-term rally, but buying
solid core growth at the lowest price stands to give you the
best return over the next five years or longer.
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