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News > Companies
De Beers diamonds
July 13, 2000: 5:28 p.m. ET

The world's dominant diamond company is changing its marketing strategy
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LONDON (CNNfn) - De Beers is to diamonds what McDonalds is to hamburgers. The company controls 60 percent of the world's $50 billion diamond market.

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De Beers has a new name for its marketing arm, a new logo and a new strategy. The move coming just as the issue of conflict diamonds threatens to damage the recently revived diamond industry.

CNNfn's Tom Bogdanowicz reports from London. Back to top





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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.