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News > Companies
American joins GetThere
September 18, 2000: 2:15 p.m. ET

Airline latest to join alliance offering travel services directly to companies
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NEW YORK (CNNfn) - American Airlines has agreed to join other airlines, car-rental agencies and hotels in offering direct corporate travel services through the GetThere Inc. business-to-business portal, GetThere said Monday.

graphicAmerican, the world's second-largest airline, will join United Airlines Corp. (UAL: Research, Estimates), Trans World Airlines Inc. (TWA: Research, Estimates), Avis Corp. (AVI: Research, Estimates), Marriott International Inc. (MAR: Research, Estimates), and others in the GetThere alliance in allowing companies to bypass traditional travel-arrangement resources for cheaper direct services online.

"American's participation ... reinforces that the B2B travel market is going through a significant change, and the GetThere marketplace is at the center," Gadi Maier, GetThere's chief executive officer, said.

Last month's announcement by travel service Sabre Holdings Corp. (TSG: Research, Estimates) - formerly a unit of American's parent company AMR Corp. (AMR: Research, Estimates) - that it was buying GetThere for $57 million was another indication that marketing travel services directly to companies, rather than through travel agents or other intermediaries, is gaining favor.

The market, which GetThere said is the largest of its kind, provides online travel procurement to corporations that together spend nearly $10 billion on travel annually, including Boeing Co. (BA: Research, Estimates), Cisco Systems Inc. (CSCO: Research, Estimates) and Nike Inc. (NKE: Research, Estimates).

Shares in the Menlo Park, Calif.-based GetThere (GTHR: Research, Estimates) were trading down 13 cents at $17.56 in Monday trading. Shares in Fort Worth, Tex.-based AMR were trading down 69 cents at $32.25. Back to top

-- from staff and wire reports

  RELATED STORIES

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.