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Small Business
Plan holiday sale promotion
October 13, 2000: 3:30 p.m. ET

Free gifts and two-for-one offers are always a big hit with customers
By Jane Applegate
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NEW YORK (CNNfn) - To boost holiday sales, try two-for-one or free-gift-with-purchase promotion.

No matter what you sell, you can boost sales by offering something for free or at a discount price.

Relate your marketing campaign to the holiday season, for example, if you sell gift baskets, offer a free smaller version for the purchaser.

If you sell books, offer a free paperback to the purchaser of a hardbound book for a gift.

Offering free samples is a surefire way to get more of your products into the right hands.

(Jane Applegate, a syndicated columnist and author of 201 Great Ideas for Your Small Business, covers small business for CNNfn.) Back to top

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