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News > Companies
Ameritrade to meet goals
May 30, 2001: 7:39 p.m. ET

Online brokerage's new CEO expects to lure traders back and break even
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NEW YORK (CNNfn) - Ameritrade Holding Corp., like other online brokerages, has faced falling profits and layoffs in recent months due to a steep decline in U.S. stocks and in online stock trading.

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Earlier this month, the nation's fifth largest online broker offered its new Chief Executive Joseph Moglia a signing bonus of $1.3 million to lure him away from Merrill Lynch, where he served as a senior vice president.

Moglia appeared on CNNfn's The N.E.W. Show to share some of Ameritrade's plans to get investors off the dime and back online. graphic




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