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Apple ices G4 cube
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July 3, 2001: 2:51 p.m. ET
Company discontinues Power Mac G4 Cube due to lack of demand
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NEW YORK (CNNfn) - Apple Computer Inc. is suspending production of its Power Mac G4 Cube due to lack of demand for the smaller computer.
Apple (AAPL: Research, Estimates) said Tuesday most customers have opted for the more powerful Power Mac G4 minitower rather than the cube, which is one-fourth the size of most personal computers.
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Apple's G4 Cube is on the way out | |
"Cube owners love their Cubes, but most customers decided to buy our powerful Power Mac G4 minitowers instead," said Philip Schiller, Apple vice president of worldwide product marketing, in a statement.
Apple unveiled the Cube almost a year ago at the MacWorld trade show, calling it "a supercomputer miraculously engineered into an eight-inch cube, suspended in a stunning crystal-clear enclosure." But sales of the Cube were far lower than what the company anticipated.
The Cupertino, Calif.-based company said they may release an upgraded model of the G4 Cube, but no plans are currently in the works.
Shares of Apple fell 6 cents to $23.84 Tuesday. 
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