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Au revoir, Mademoiselle
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October 1, 2001: 1:56 p.m. ET
Conde Nast discontinues women's magazine, citing Sept. 11 incidents
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NEW YORK (CNNfn) - Conde Nast Publications is pulling the plug on women's lifestyle magazine Mademoiselle after 66 years of publication, citing a rapidly deteriorating advertising market further exacerbated by the Sept. 11 attacks, a company spokeswoman told CNNfn.
"The events of Sept.11 have forced us to make some very difficult and serious decisions with regard to Mademoiselle's future," the spokeswoman said. Mademoiselle will be discontinued with the November issue, which is due on newsstands next week, according to the representative.
The publisher and editor of the magazine will leave the company, but Conde Nast said it will try to place the other 93 employees who worked on the magazine within the company. Those who are not placed by this Friday will be given a severance package and will leave the company as well.
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Publishers have been hit hard by the widespread economic uncertainty, which has dried up advertising spending. The Sept. 11 attacks on New York City and the Pentagon, near Washington, D.C., have worsened the situation, pinching revenue at many magazines.
"I'm not surprised; there have been rumblings about this for a long time," said one Conde Nast staffer. "It's a shame. It's kind of sad because it's been around for so long."
Several high-profile titles have folded – including The Industry Standard – and many more have slimmed down considerably in the wake of the ad slowdown.
Ad pages at Mademoiselle were down 17.6 percent in the period of January to August compared with the year-ago period, according to the Publishers Information Bureau.
That compared with a nearly 12 percent increase at Jane magazine, a 13.8 percent decline at Glamour and 6.6 percent decline at Cosmopolitan.
Mademoiselle, founded in 1935, is one of the latest publications under Conde Nast's umbrella to close down. The group, like many of its publishing peers, has been evaluating its titles in the wake of the advertising slowdown.
-- from staff and wire reports 
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