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Digital tailoring
graphic January 2, 2002: 2:30 p.m. ET

Brooks Brothers offers a customized way to fit you into a new suit.
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NEW YORK (CNN/Money) - The challenges for apparel retailers are numerous right now, and one of the oldest names in the business, Brooks Brothers, faces its own uphill battle. But the company is getting high-tech help.

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In 12 seconds, the company can create a three-dimensional map through digital scanning of your body. Then a custom suit that traditionally takes six to eight weeks to make can be completed within 15 business days for only $100 more than an off-the-rack version.

CNNfn's Susan Lisovicz takes a peek at digital tailoring. graphic





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