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News > Technology  
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Xbox co-founder resigns
Seamus Blackley leaves Microsoft as the company cuts prices, lowers sales forecast for game console.
April 22, 2002: 2:11 PM EDT

NEW YORK (CNN/Money) - After reining in sales forecasts and cutting prices on its Xbox video game system last week, Microsoft Corp. said Monday that the co-founder of the Xbox, Seamus Blackley, has resigned.

Blackley worked at the video game division of movie studio DreamWorks before joining Microsoft as head of its advanced technology group. A company spokeswoman said he is leaving to pursue other opportunities, but did not elaborate.

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Video game rival Nintendo answered Microsoft's price cut in Europe and Australia with a price reduction on its GameCube system. Nintendo said Monday that GameCube, which hits the market May 3, will sell in Continental Europe for 199 ($177), down 20 percent from the original price. In the United Kingdom, the cost will fall 24 percent to £129 ($186.7).

Microsoft (MSFT: Research, Estimates) said Thursday that it cut the retail price on the Xbox by as much as 38.5 percent in Australia and Europe in an effort to boost sales.

During a Thursday conference call, John Connors, the company's chief financial officer, acknowledged that Xbox sales have not been as robust as Microsoft had hoped, and he lowered the company's unit shipment forecast for the current fiscal year.

Connors backed off the company's previous target of shipping between 4.5 million and 6 million consoles by the end of June. "Based on our current view of the business, we believe that Xbox shipments through June will likely be in the 3.5 million to 4 million range," he said.  Top of page


--from staff and wire reports






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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.