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News > Deals
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Coca-Cola buys Seagram's mixers
Soft drink maker agrees to purchase the mixers business from Diageo and Pernod-Ricard.
May 7, 2002: 3:00 PM EDT

NEW YORK (CNN/Money) - Coca-Cola Co. said Tuesday it will acquire Seagram's mixers business from Diageo and Pernod-Ricard for an undisclosed amount, adding Seagram's ginger ale, tonic, club soda and seltzer drinks to its large family of non-alcoholic beverages.

Seagram's mixers are available mainly in the U.S. and Mexico, where Coke is seeking to expand its product in the category.

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"Seagram's is a natural fit and complements our existing brands in North America," Coca-Cola North America Chief Operating Officer Jeffrey Dunn said.

Coke (KO: up $0.13 to $56.72, Research, Estimates) said its bottling partners currently distribute more than 75 percent of Seagram's U.S. mixers volume.

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British beverage maker Diageo and France's Pernod-Ricard jointly bought Seagram's beverage assets from Vivendi Universal (V: down $0.62 to $27.64, Research, Estimates) for $8.15 billion last December.  Top of page






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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.