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Markets & Stocks
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Viva the Elvis portfolio
Here are 13 stocks you can consider if you're thinking about investing in the King.
August 16, 2002: 10:48 AM EDT

NEW YORK (CNN/Money) - Elvis may have left the building, but you can find a way to make him stay in your stock portfolio.

CNN/Money has come up with 13 stocks that can be considered plays on Elvis Presley, the "King of Rock and Roll," who died 25 years ago Friday. Click here for the chart.

Some explanation is in order:

American Greetings (AM: up $0.08 to $17.36, Research, Estimates) produces greeting cards and holiday ornaments with Elvis' image. One of Walt Disney (DIS: up $0.60 to $15.75, Research, Estimates)'s biggest film hits this year is "Lilo & Stitch," in which the heroine is a big fan. Nike (NKE: down $1.05 to $44.25, Research, Estimates) has run a commercial using Presley's "A Little Less Conversation."

Metro Goldwyn Mayer (MGM: up $0.34 to $10.14, Research, Estimates) produced the Elvis movies. He performed many years at the International Hotel in Las Vegas, which is now part of the Hilton Hotels (HLT: down $0.04 to $12.12, Research, Estimates) chain.

He could have bought a guitar at Guitar Center (GTRC: down $0.28 to $16.72, Research, Estimates). He drove Cadillacs, made by General Motors (GM: down $0.39 to $45.32, Research, Estimates).

The singer's estate has licensing accords with Department 56 (DFS: Research, Estimates) for holiday village accessories, International Game Technology (IGT: down $0.22 to $63.31, Research, Estimates) for slot machines, Mattel (MAT: down $0.33 to $19.68, Research, Estimates) for special Barbie dolls, MBNA (KRB: down $0.40 to $20.10, Research, Estimates) for Elvis credit cards and MeadWestvaco (MWV: down $8.06 to $18.00, Research, Estimates) for calendars.

Finally, there's J.M. Smucker (SJM: up $0.11 to $35.05, Research, Estimates), in honor of a key ingredient in one of Elvis' favorite snacks, the peanut butter in fried peanut butter and banana sandwiches.

Thank you, thank you very much.  Top of page




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