NEW YORK (CNN/Money) - CBS and associates of Bill Clinton are reportedly discussing the possibility of the former president hosting an afternoon talk show.

The discussions are preliminary and still very tentative, according to reports in the New York Times and Variety. In addition, the Times reports that the Clinton camp is itself divided over how seriously to take the proposal.

Similar discussions were held with NBC earlier this year. Those talks ended in July. Apparently concerns grew about the amount of money the president wanted from a deal and the appeal of such a show with advertisers and conservative audiences.

CBS and Clinton associates are now apparently talking about the former president hosting a daily syndicated talk show for a salary of $30 million to $50 million a year. If the proposal crystallizes, it would be the highest salary ever paid to a first-time talk show host.

Clinton spokesmen quoted by the Times played down the idea. "The president has received an enormous number of offers from broadcast television, cable television, the Internet, print and radio," Clinton's lawyer, Robert Barnett, told the Times. "We have no immediate plans to make any media deals, and when the time comes a proper announcement will be forthcoming."

The more widely traded shares of Viacom (VIA.B: Research, Estimates), the parent of CBS, fell 74 cents to $42.27 Tuesday.