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Technology > Tech Investor
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Sin stocks
Investing in the seven deadly sins.
October 28, 2002: 3:21 PM EST
By David Futrelle, CNN/Money Contributing Columnist

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NEW YORK (CNN/Money) - The new Vice Fund invests in companies deriving revenue from "products often considered socially irresponsible," including alcohol and tobacco. But if you really want to be bad, these stocks each offer a concentrated bet on one of the seven deadly sins.

PRIDE

Pride goeth before a fall, and many of us engage in financial hubris by borrowing more than we should. Fair Isaac (FIC: up $0.25 to $36.28, Research, Estimates) rates credit -- good, bad and ugly.

GLUTTONY

Sure, Mickey D's helps us supersize our waistlines, but nothing says gluttony like a Krispy Kreme (KKD: up $0.35 to $35.16, Research, Estimates). As Homer Simpson once put it, "Mmm...doughnuts."

ENVY

Want to look like a movie star? Have some botox injected into your wrinkled face. Allergan (AGN: up $0.71 to $55.98, Research, Estimates) boasts an enviable 90 percent of the market worldwide.

SLOTH

Recliners made by La-Z-Boy (LZB: down $0.48 to $24.04, Research, Estimates) have been the comfy chairs of choice for La-Z men for years and yearzzzzzzz.

AVARICE

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There's no better place to see naked avarice in action than an Atlantic City casino -- like those owned by Trump Hotels & Casinos (DJT: down $0.03 to $2.14, Research, Estimates).

LUST

Playboy Enterprises (PLA: down $0.02 to $7.88, Research, Estimates) owns the eminence grise of girly mags. And Hef himself proves that even creepy (rich) geezers can score.

ANGER

The giant, mutant brutes of World Wrestling Entertainment (WWE: down $0.03 to $7.77, Research, Estimates) act out the angry urges we try so hard to suppress -- wearing spandex, no less.


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.