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McDonald's to accept plastic
Largest fast-food chain to take credit and debit cards to satisfy customer demands for perks.
November 26, 2002: 1:38 PM EST

NEW YORK (CNN/Money) - McDonald's Corp. will soon accept credit and debit cards for payments at restaurants across the United States, a spokesman confirmed to CNNfn Tuesday.

McDonald's (MCD: up $0.04 to $18.27, Research, Estimates) stock was little changed after the news.

The nation's largest restaurant chain will start accepting payment by credit card by mid-2003, according to spokesman Bill Whitman. "We are not prepared to say where it will start, but it will be in markets where it makes sense."

Whitman said that McDonald's has tested various other sales techniques over the past 16-to-18 months, including a Chicago-area test with a speed pass device that a customer could swipe at a register and a West Coast test with a transponder that would record sales from cars using drive-through windows.

He added that when the company plans to accept credit, it will most likely be through credit cards or debit card purchases, however.

McDonald's franchisees, who operate about 80 percent of the 13,337 locations, support the credit plans, but they will incur some cost to adopt the system, Whitman said.

The company's move to plastic comes in response to customers who don't want to carry cash and who want to receive frequent flier miles or other perks that come with credit- or debit-card purchases, according to a report in the Wall Street Journal.

Concerns about slowing up the payment process have stopped McDonald's from accepting plastic, but improved high-speed connections allow card purchases to be faster than cash payments, about five seconds a purchase, compared with 8-to-10 seconds for cash, the paper reported.

Customers will not be required to sign for the purchase, just as at many gas stations that now allow credit and debit purchases without a signature. The relatively low cost of a McDonald's meal makes the risk of stolen cards being used less likely, according to the Journal.

Subway, the closely held sandwich chain that is second to McDonald's based on number of stores, already accepts plastic at about half its locations, while Yum! Brands Inc. (YUM: Research, Estimates) started accepting cards at its KFC and Long John Silver's locations last year.

Burger King, the No. 2 U.S. burger chain owned by Diageo PLC (DEO: Research, Estimates), and No. 3 Wendy's International Inc. (WEN: Research, Estimates) also are testing using charge cards, the report said.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.