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Wal-Mart pulls pregnant doll
World's No. 1 retailer takes doll set with pregnant mom off shelves after customer complaints.
December 25, 2002: 1:17 PM EST

NEW YORK (CNN) - There's no room for a pregnant Midge at Wal-Mart.

The world's largest retailer pulled Mattel's pregnant Midge doll from store shelves. The doll is being sold as part of the "Happy Family" set that included husband Allan and a son doll Ryan.

"Customers said they were not happy with the pregnant Midge doll so Wal-Mart removed the entire Happy Family set," said Melissa Berryhill, a spokeswoman for Wal-Mart. The sets were pulled two weeks ago.

The pregnant Midge doll wears a pink skirt and has a removable stomach, within which sits a baby. The box says "Mommy loves her new baby." The dolls come with a cradle and other baby gear.

Mattel did not return calls seeking comment. On its Barbie.com Web site the company advises parents the dolls are "a wonderful prop for parents to use with their children to role-play family situations."

The company posted an interview with a psychologist from the University of Southern California explaining the value of the collection.

"The pregnancy-themed Happy Family dolls complement children's strong interests in family relationships, and supports their social and emotional development," the psychologist, Jo Ann Farver, said in the interview.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.