CNN/Money  
graphic
News
graphic
Hooters takes flight
Chairman of the restaurant chain says newly purchased airline will bear Hooters name
December 26, 2002: 7:52 PM EST

NEW YORK (CNN/Money) - The chairman of Hooters America, Inc. said Thursday he bought an airline that will operate a charter service under the name "Hooters Air."

The development marks a victory for Bob Brooks, the chairman of the restaurant chain known for its scantily clad waitresses, who failed this year in a bid to buy bankrupt Vanguard Airlines, based in Kansas City.

Instead, Brooks, whose Atlanta-based Hooters America runs 310 restaurants, said he has acquired Winston-Salem, N.C.-based carrier Pace Airlines.

"I feel the team at Pace can help me achieve my goals in the airline industry and of a Hooters Airline," Brooks said a statement.

Still, closely held Hooters did not say it expects to have flight attendants in the restaurant's signature tight tank-tops and orange shorts.

"The extent to which the famous restaurant's brand representation will be used in that operation, beyond the name, is a work in progress," Hooters America said in a statement.

Pace, which has 17 aircraft, provides charter air services for various sports teams, corporate customers and tour operators. Pace's current operations and programs will continue and any new Hooters service introduced will be operated as a separate program, Hooters said.

Hooters said there's no timetable for launching the Hooters charter service, which the company said will feature Myrtle Beach, S.C. as a prime destination.  Top of page




  More on NEWS
Avon fined for bribing Chinese officials with Gucci bags
Russia crisis hurts these brands the most
Uber agrees to temporarily suspend service in Portland
  TODAY'S TOP STORIES
Top 1%: What they made, what they paid
Russia crisis hurts these brands the most
Dow jumps 421 points. Best day since 2011




graphic graphic

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.