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Hooters takes flight
Chairman of the restaurant chain says newly purchased airline will bear Hooters name
December 26, 2002: 7:52 PM EST

NEW YORK (CNN/Money) - The chairman of Hooters America, Inc. said Thursday he bought an airline that will operate a charter service under the name "Hooters Air."

The development marks a victory for Bob Brooks, the chairman of the restaurant chain known for its scantily clad waitresses, who failed this year in a bid to buy bankrupt Vanguard Airlines, based in Kansas City.

Instead, Brooks, whose Atlanta-based Hooters America runs 310 restaurants, said he has acquired Winston-Salem, N.C.-based carrier Pace Airlines.

"I feel the team at Pace can help me achieve my goals in the airline industry and of a Hooters Airline," Brooks said a statement.

Still, closely held Hooters did not say it expects to have flight attendants in the restaurant's signature tight tank-tops and orange shorts.

"The extent to which the famous restaurant's brand representation will be used in that operation, beyond the name, is a work in progress," Hooters America said in a statement.

Pace, which has 17 aircraft, provides charter air services for various sports teams, corporate customers and tour operators. Pace's current operations and programs will continue and any new Hooters service introduced will be operated as a separate program, Hooters said.

Hooters said there's no timetable for launching the Hooters charter service, which the company said will feature Myrtle Beach, S.C. as a prime destination.  Top of page




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