CNN/Money  
graphic
News > Companies
graphic
Madonna is Gap's material girl
Clothing retailer plans to feature the pop singer in a multimillion-dollar ad campaign.
July 16, 2003: 12:49 PM EDT
By Joseph Lee, CNN/Money Staff Writer

NEW YORK (CNN/Money) - Superstar Madonna will become the latest entertainer to lend a hand in Gap Inc.'s advertising campaign.

The ambitious Material Girl has agreed to appear in Gap's multimillion-dollar fall ad campaign featuring Gap clothes, the company told CNN/Money.

The world's largest clothing retailer has featured many well-known artists, including actor Dennis Hopper and singer Macy Gray, in its Gap-brand advertising.

 
Madonna will headline Gap's fall ad campaign. The pop diva last starred in the film "Swept Away," which earned less than $1 million in ticket sales.

"We always have celebrities in our campaigns, so it's just really being in line with what Gap has always done with its commercials," Gap spokeswoman Claudia Hawkins said.

The first television and print campaign for Gap's fall line is scheduled to run eight weeks, beginning July 27. The pop diva will be one of the featured artists, along with rap star Missy Elliott.

The second campaign will begin during the week of Sept. 7, Hawkins said.

The Gap-brand chain of Gap Inc. is showing some signs of life after a few years of declining sales. Madonna has been a cultural icon since her song "Like a Virgin" became a hit in 1984, and she is still going strong at age 45.

Neither Gap Inc. (GPS: Research, Estimates) nor Madonna's representative would disclose details of the financial agreement.  Top of page




  More on NEWS
JPMorgan dramatically slashes Tesla's stock price forecast
Greece is finally done with its epic bailout binge
Europe is preparing another crackdown on Big Tech
  TODAY'S TOP STORIES
7 things to know before the bell
SoftBank and Toyota want driverless cars to change the world
Aston Martin falls 5% in its London IPO




graphic graphic

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.