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Kournikova endorses new sports bra
Russian-born tennis player, 22, will earn royalties from sales.
August 22, 2003: 1:45 PM EDT

 
Anna Kournikova shows a more intimate side by rolling out a new sports bra in the U.S. on Friday.

NEW YORK (CNN/Money) - Who said winning is everything? For Anna Kournikova, looking good is worth a lot more.

Kournikova, the 22-year-old Russian-born tennis player who has never won a WTA tournament, plans to show a more intimate side by rolling out a new sports bra in the U.S. on Friday.

Online retailer Amazon.com (AMZN: Research, Estimates) will have exclusive U.S. sales rights for the first month for Kournikova's Multiway Sports Bra by Britain's Shock Absorber Inc.

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Anna Kournikova, pitching a new sports bra, discusses her latest endorsement with Amazon.com CEO Jeff Bezos.
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Kournikova, who earns $15 million a year in endorsements, will receive royalties on sales of the products, according to USA Today.

In advertisements, the athlete who's more popular for her looks than her game will model the sports bra with the tagline: "Only the ball should bounce," the newspaper said.

Kournikova, who will miss this year's U.S. Open due to injuries, will be conducting interviews with famous athletes and celebrities on the sidelines for the USA Network.  Top of page


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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
© 2012 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Ad choices .