CNN/Money 
News > Companies
graphic
Low carb Doritos on the way
Frito-Lay says it will debut lower carb version of Doritos and Tostitos nationwide in May.
January 14, 2004: 8:35 AM EST

NEW YORK (CNN/Money) - Snack maker Frito-Lay is the latest company to try to reach consumers on low-carbohydrate diets by offering a lower carb version of its Doritos and Tostitos chips.

YOUR E-MAIL ALERTS
Organic chemicals
New York
PepsiCo Incorporated

The company, a unit of PepsiCo (PEP: Research, Estimates), said the new chips will have half the carbohydrates of its traditional chips. They will go under the names Doritos Edge and Tostitos Edge and are now being test marketed in the Phoenix market. They are expected to be in stores nationwide by May.

The company says it is using soy proteins and fiber to reduce the carbohydrates 60 percent. The new chips will have 6 net grams of carbohydrates, 10 grams of protein, and 3 grams of fiber in a 1-ounce single-serving packet. That compares to 17 grams of carbohydrates and only 1 gram of fiber in the standard Doritos and Tositos 1-ounce package.

Frito-Lay spokesman Charles Nicolas would not speculate on if or when the company would have lower carb versions of other chips.

"These corn chips are two of our leading brands. Our unique cooking process allows us to introduce the soy protein and fiber to the chip," he said.

Frito-Lay's statement said it expects the new version of the chips to generate additional incremental sales. The two chips have annual U.S. sales of $3 billion.  Top of page




  More on NEWS
45,000 mail handlers get $15,000 buyout offer
Dimon asked to testify before Senate panel on June 7
El-Erian: 'A Greek exit is inevitable'
  TODAY'S TOP STORIES
EURO'S DROP IS ENDLESS
Stocks snap three-week losing streak
Spanish banking woes threaten Europe




graphic graphic

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.