NEW YORK (CNN/Money) - Are the very rich really so different than the rest of us? Well, maybe not. But they do drive much better cars.

Some automakers these days are rolling out models that cost more than a family home. Strong demand for them -- along with an assortment of other ultra-high-priced consumer goods -- is proof that some wealthy people will pay top dollar for just about anything.

That's right: conspicuous consumption in America is back, if it ever really went away at all.

Better than a Matchbox car

The new Ferrari Enzo, for example, runs a cool $650,000. That makes the likes of, say, the Lamborghini's Gallardo ($167,000) and Murcielago ($273,000), the Mercedes Benz SLR-McLaren ($400,000), Bentley Azure Convertible ($386,000), and Porsche Carrera GT ($440,00) look positively inexpensive.

Then there's the new Bugatti Veyron, which will be rolled out later this year. It's expected to sell for more than $1 million.

Though most car lovers will never afford these cars, they're flying out of showrooms, says Javad Maghami, owner of Motorsports in Scottsdale, Ariz. That's because these special rides are manufactured in limited numbers, and clients know they have to be fast to get one.

Case in point: Maghami took a $50,000 deposit five years ago for the one Mercedes SLR he'll get to sell this year.

Diamonds may be a girl's best friend. But colored dimonds are best friends of celebrities, tycoons, royalty and other super rich.

No, you can't have the ring back

Salma Hayek showed up at the Academy Awards sporting a six-carat pink diamond while Julianne Moore opted for a seven-carat vivid yellow rock. Jennifer Lopez accepted a six-carat pink diamond engagement ring from Ben Affleck. (No word on what's become of it.)

Now, everyone wants colored diamonds. According to the Gemological Institute of America, demand for colored diamond has been "unprecedented."

Because they're extremely rare, colored diamonds cost at least 25 percent more than white diamonds, and they're not going to drop in price any time soon. A single mine – the Argyle in Australia -- produces 95 percent of the colored gems.

Even Argyle doesn't have many of them, according to designer Alan Friedman, who owns the Beverly Hills jewelry store that bears his name.

"Argyle mines 30 million carats a year, and of that, less than 5 percent is jewelry grade," he says. "Less than 1/10th of one percent of that are pink diamonds. Out of those, it's a minute percent that are usable for jewelry."

That means even if you can afford one of these gems, you might have to wait. "A one carat pink can cost $45,000 to $500,000 depending on its color," says Friedman. "You don't just call up and say 'I want 10 of them.'"

If you're tied to a cell phone, you've got something really special. Consider the Vertu cell phone from Nokia.

With a sticker price up to $26,550, the Vertu may cost as much as a car for normal people. Of course, this phone isn't for normal people.

A steal at under $27,000.

With a casing that can be made from either platinum or 18 carat gold, the Vertu boasts a sapphire crystal lens and high-fidelity speakers that "dramatically enrich the aural experience," according to the manufacturer's Web site.

There's no need to worry about plunking down a small fortune for a phone that's going to be obsolete in a year, either. Vertu is rigged with technology that allows the phone to be upgraded at the Vertu Service Center in the United Kingdom.

Vertu's much-touted "concierge button" connects users to a live person who can do their bidding, any time of day or night in 170 countries worldwide. Vertu has a team of global marketers who can get you into the hottest restaurants, clubs or restaurants worldwide so you'll always feel exclusive – even if you have no idea where to go.

"If I'm in Barcelona," says Vertu spokesperson Erin Hawker, "and I need a yoga instructor they can find me one." That's probably why Gywneth Paltrow, Tom Ford and Madonna all have one.

There may be no place like home. Especially if it's the new Presidential Suite at the Mandarin Hotel in Manhattan. Slated to open this month, the 2,640 square-foot-suite costs $12,959 per-night, making it the most expensive hotel room in New York City.

"Demand is quite high," says Mandarin spokesperson Sonia Rendigs, and the suite already has reservations.

YOUR E-MAIL ALERTS Follow the news that matters to you. Create your own alert to be notified on topics you're interested in. Or, visit Popular Alerts for suggestions. Manage alerts | What is this?

Located on the 53rd floor of the hotel, the rooms boast panoramic views of Manhattan and its surroundings. It's also rigged out with two large-screen plasma television sets, a Steinway baby grand, a 250-year-old book of calligraphy whose Chinese characters convey good fortune.

The suite doesn't include private staff, but Rendigs assures potential visitors that it's possible for the hotel to arrange for a private butler, chef and florist.

Anything else you might need? You could call the hotel's concierge -- or just hit that button on your Vertu.