NEW YORK (CNN/Money) -
Many viewers of this weekend's Super Bowl will tune in for the commercials as much as the game itself.
Super Bowl XXVIII, for those of you counting, will mark the 20th anniversary of Apple Inc.'s seminal ad showing a woman breaking a PC screen, which showed what a Super Bowl ad can do for a brand.
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 Most of the Super bowl ads are expected to make you laugh or at least smile. CNNfn's Greg Clarkin takes a look at this year's advertising campaign.
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A 30-second spot on this year's Super Bowl will go for $2.25 million, a record price for commercial time during the game, according to Advertising Age, about $75,000 a second and a 7 percent increase from last year's average of $2.1 million.
But even with the high price, the spots are considered good value, according to media buyers quoted by Ad Age, due to the large viewership and the greater attention given to the commercials during the game than to most ads on typical programs.
For the series finale of "Friends," for example, NBC will charge about $2 million for a spot, but deliver an audience that's about 10 to 15 percent smaller than the Super Bowl's. And they may not even be paying attention.
A survey by online marketing firm InsightExpress found that 58 percent of those surveyed pay more attention to the Super Bowl ads than they do typical ads. In fact, fully 25 percent said they are more interested in the commercials than the game itself.
More on the ads in the big game:
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