CNN/Money
News > Companies
graphic
Super Bowl gets super ratings
Late heroics lead to biggest audience ever and best ratings since 1998 for championship game.
February 2, 2004: 3:59 PM EST

NEW YORK (CNN/Money) - The dramatic finish in Sunday's Super Bowl yielded the biggest audience ever for the game and the best ratings since 1998, according to CBS.

graphic
graphic graphic graphic
graphic
Steve McKee, president of ad rating agency McKee Wallwork Henderson, talks about which super bowl commercial was voted America's favorite.

premium content Play video
(Real or Windows Media)
graphic
graphic

The show was watched in 44.2 percent of U.S. households, and by 63 percent of all homes tuned into television during the game, according to preliminary readings in the nation's 55 largest television markets.

CBS said that 140 million people in the nation watched all or part of the game, which top's 2003's record of 138.9 million. The ratings were based on numbers from Nielsen Media Research, CBS said, but Nielsen won't release its data until later Monday.

Last year's game, a relative blow-out, was watched in average of 43.8 percent of homes and 62 percent of homes watching television at the time.

Related stories
graphic
Super Bowl ads go low brow
The $2.3M bargain
Betting on Super Bowl ads

This year's ratings were the best since 1998, when the Denver Broncos beat the Green Bay Packers before 44.4 percent of U.S. households and 65 percent of those watching television.

Super Bowls used to get larger ratings in the days before the growth of cable split television viewership which had been dominated by the broadcast networks. But higher population means total viewers can hit records, even with lower ratings.

YOUR E-MAIL ALERTS
Follow the news that matters to you. Create your own alert to be notified on topics you're interested in.

Or, visit Popular Alerts for suggestions.

This year's game was helped by a close outcome, in which the lead changed three times in the last four minutes of the game. The final half-hour of Sunday's broadcast was watched in 49.6 percent of homes and just more than two-thirds of homes watching television, the network said.

CBS got a record $2.25 million for a 30-second spot on the broadcast, up from the $2.1 million in last year's game.  Top of page




  More on NEWS
Reporter behind story of $72 million teen trader stays at NY Mag
Not everyone is a fan of 'Serial'
'Colbert Report' says goodbye with record ratings
  TODAY'S TOP STORIES
Defiant Sony scrambles to find a way out
Sony exec: Studio did not 'cave' to hackers
Obama: Sony made 'mistake' in pulling film




graphic graphic

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.