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Why iPod can't save Apple
The buzz on its wildly popular digital music box and swank storefronts mask an ebbing bottom line.
March 24, 2004: 11:41 AM EST
By Stephen Gandel, MONEY Magazine

NEW YORK (MONEY Magazine) - For Apple CEO Steve Jobs, these are triumphant times. The iPod is more than the most successful digital music player ever: It's a cultural phenomenon -- on a par with Sony's Walkman -- radically altering the way we buy and store music.

More about Apple
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Apple's triumphant return
Sweet music for Apple

This apparent success has lured many investors to jump on the Apple bandwagon. Its shares have risen more than 50 percent in the past year. If you love the company's products -- and what's not to love about their ease of use and elegant design? -- you might be tempted to buy Apple's shares.

But behind the hype and buzz surrounding the iPod and Jobs, there are problems stewing at Apple.

Continued...  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.