NEW YORK (CNN/Money) - In another blow to the Martha Stewart brand name, Kmart has recalled 588 boxes of Martha Stewart Everyday Safety Matches due to a fire hazard, according to federal regulators.

The discount retailer recalled the matches, saying that they could ignite upon impact, posing a fire hazard to consumers, the Consumer Product Safety Commission said in a statement.

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"Kmart was made aware of this hazard through its own exposure to the problem," CPSC spokesman Scott Wolfson said.

"A box that fell off a store shelf and one that fell off of a conveyor belt both ignited."

Kmart said it has not received any reports of consumers having problems with the matches, adding customers could return them to stores for a refund.

Kmart (KMRT: up $0.01 to $48.80, Research, Estimates) stock edged higher in afternoon trading on Nasdaq.

Martha Stewart Living Omnimedia (MSO: down $0.47 to $8.71, Research, Estimates) stock tumbled 4.4 percent.