NEW YORK (CNN/Money) - Endorsement deals from Nike Inc. are now worth $1.7 billion, up about 19 percent from a year earlier, according to the company's most recent Securities and Exchange Commission filing.

Nike's endorsement deals rose 19 percent in value during the last year. Shown here is its top-paid athlete, Tiger Woods, in his most recent Nike ad.

The company did not give details of specific endorsement deals. But it did say that increased spending on U.S. endorsement deals, specifically on basketball, drove up its advertising and promotion budget by 3 percent all by itself, part of an 18 percent increase in that cost overall during the fiscal year that ended May 31.

Nike (NKE: Research, Estimates) reported the total value of its endorsement deals as part of its annual 10-K filing.

The filing made after the market close Friday also disclosed that current orders for footwear and apparel scheduled for delivery from June through November 2004 were 11.3 percent higher than the same period last year. That's slightly better than the 10.7 percent rise it forecast at the time it reported 2004 earnings on June 24.

The company also filed its annual proxy statement that showed Chairman and CEO Phil Knight saw a 47 percent increase in total compensation during the fiscal year to $4.2 million. Knight's base salary increased only 3 percent to $1.4 million, but his bonus more than doubled to $2.3 million. Knight had taken a 13 percent cut in total compensation the previous fiscal year.

The filing shows Nike owes $355.5 million in endorsement payments during the current fiscal year, up only 5 percent from what last year's report said it owed for fiscal year 2004, but up 21.7 percent from what the previous 10-K reported as the value of fiscal year 2005 payments.

The biggest jump is the value of long-term deals, those payments due more than five fiscal years in the future. The company owes $375.2 million after fiscal year 2009, up 83 percent from what it's year-earlier report gave as the value of deals after fiscal year 2008.

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Nike has some of the world's best-known athletes, including Tiger Woods and Michael Jordan, under contract, and has a major endorsement deal with Manchester United, one of the world's most popular professional soccer teams. The value of Woods' deal is believed to be worth an industry-leading $100 million over five years.

The company also has National Basketball Association Rookie of the Year LeBron James, who signed a deal reported to be worth $90 million over seven years.

By comparison, U.S. competitor Reebok (RBK: Research, Estimates) had endorsement deals worth $200.5 million in its most recent 10-K, which covered through calendar year 2003, up only 2 percent from its 2002 filing, which showed endorsement deals worth $196.3 million. Reebok's biggest dollar deal is with basketball player Allen Iverson.