CNN/Money One for credit card only hard offer form at $9.95 One for risk-free form at $14.95 w/ $9.95 upsell  
News > Fortune 500
graphic
General Mills goes whole grains
Cereal maker will shift kids cereals to healthier whole grains by early 2005.
September 30, 2004: 7:42 AM EDT

NEW YORK (CNN/Money) - General Mills announced plans Thursday to start using healthier whole grains in all of its ready-to-eat cereals, including children's cereals such as Trix, Cocoa Puffs and Lucky Charms.

YOUR E-MAIL ALERTS
Health
General Mills Incorporated
Food

The nation's second largest cereal maker will start to switch about 40 percent of its ready-to-eat cereals to whole grains in the coming weeks and will complete the change by early next year, according to the company.

The other 60 percent -- including Cheerios, Wheaties and Total -- already use whole grains. Company officials said that the taste of the cereals will not be changed by the switch, but it is aimed at improving the health of its customers.

The switch will increase by 1.5 billion a year the number of whole grain servings eaten by Americans without adding calories, according to Susan Crockett, a nutrition researcher at General Mills.

The company said consumers have been demanding improvements in cereal nutrition. General Mills (GIS: Research, Estimates) and competitor Kellogg (K: Research, Estimates), the major U.S. cereal maker, began selling lower sugar versions of their kid-targeted cereals this past summer.  Top of page




  More on NEWS
Your Internet security relies on a few volunteers
Lara Spencer promoted to 'GMA' co-host
Alfa Romeo returns to America... at last
  TODAY'S TOP STORIES
The car GM never wanted to build
Alfa Romeo returns to America... at last
Lara Spencer promoted to 'GMA' co-host




graphic graphic

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.