NEW YORK (CNN/Money) -
Looking for a good holiday stocking stuffer? Shares of retailer Target Corp. might make for a jolly treat.
Ever since Target sold off its ailing department store chains Mervyn's and Marshall Field's earlier this year, Wall Street's focus has been exclusively on the strong same-store sales at Target -- sales that have been healthier than those at discount rival Wal-Mart.
As a result, Target's stock is enjoying a nice bounce.
And while Wal-Mart remains the industry Goliath, No. 2 Target is doing a commendable job of winning over shoppers by offering them more exclusive brands and routinely churning out fashionable, yet affordable, merchandise.
Analysts also applaud the company's new quirky marketing campaign, featuring Spot, the Target dog.
The ads promote Target's "One Stop" kiosks, which showcase gift ideas, regardless of product category, in convenient parts of the store, allowing consumers to avoid long treks through the aisles. Analysts think this strategy could help give Target a leg up on Wal-Mart during the holidays.
So is now the time for investors to take aim and add Target to their stock shopping cart or has all the good news already found its mark in Target's stock price? Find out in our Stock Spotlight »
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